BUILDING ECONOMIES THAT EVERYONE CAN SHAPE

Economy is a network of students, academics and professionals which researches, teaches and campaigns for improving and changing economics for everyone.

Since 2018 we've developed a good relationship with Economy, working on a range of print projects. They got in touch with us with an exciting brief to design a new website to sit alongside their existing news hub.

DIGITAL

It was important for the team that the new design would stand out from their existing site but would still be recognisably Economy.

One of the strongest aspects of their brand is their vivid and varied colour palette so we quickly realised this was our best tool in achieving their goals. We inverted the colour palette from light to dark, moving away from white space and replacing it with colour. This, coupled with a change in layout produced a great contrast between the two sites.

DESIGN

The new site was conceived to be campaign driven and focused on information about Economy, differing from the original site's remit which was news and articles about economics and current affairs. Because of these two distinct purposes we thought a change in layout would improve user experience and create a distinguished outcome. 

We developed a simple and effective design using areas of block colour with bold text, broken up by images and graphics to allow for easy scrolling through large amounts of content. It was important that the information was digestible and engaging so implementing interactivity features and easy navigation between pages was crucial.

LAUNCH

Because of our relationship and knowledge of Economy we guided the process of positioning the new site within the brand and alongside the news hub through consultation with their management team during the launch. This also involved updating their logo on the existing site to 'Our Economy' to limit any confusion for users already familiar with the brand.